Sunday, May 4, 2008

Sell Side Advertising: A New Model?

This is a very intresting report i thought would be intresting...

"A while ago I read a Ross Mayfield's post on "Cost Per Influence" advertising and what I realized was that the premise for how the idea od CPI was made, to my mind, far more interesting than CPI itself, at least in the near term.

Allow me to explain. Ross's musings on CPI turn on the concept of "transitive advertising" - a very interesting idea that flips current advertising models upside down. In essence, this new model for online ads reverses the relationship between publishers and advertisers.

In traditional advertising models, the advertiser holds all the cards. They decide what they want to spend, and most importantly, where they want to spend it. But the rise of pay-for-performance networks like Overture and AdWords/AdSense has changed this relationship in significant ways. First, advertisers are only paying when their ad performs - this alone is a huge shift in media. But as I've pointed out repeatedly, these networks also disaggregate advertisers from publishers. The advertisers are no longer choosing the publisher with whom they are doing business, they are instead choosing keywords, concepts, context. OK, but not very good for publishers nor for audiences, in my opinion.

But here's the heart of Ross's transitive advertising model, or what I'd like to call Sell Side Advertising. Instead of advertisers buying either PPC networks or specific publishers/sites, they simply release their ads to the net, perhaps on specified servers where they can easily be found, or on their own sites, and/or through seed buys on one or two exemplar sites. These ads are tagged with information supplied by the advertiser, for example, who they are attempting to reach, what kind of environments they want to be in (and environments they expressly forbid, like porn sites or affiliate sites), and how much money they are willing to spend on the ad.
Once the ads are let loose, here's the cool catch - ANYONE who sees those ads can cut and paste them, just like a link, into their own sites (providing their sites conform to the guidelines the ad explicates in its tags). The ads track their own progress, and through feeds they "talk" to their "owner" - the advertiser (or their agent/agency). These feeds report back on who has pasted the ad into what sites, how many clicks that publisher has delivered, and how much juice is left in the ad's bank account. The ad propagates until it runs out of money, then it... disappears! If the ad is working, the advertiser can fill up the tank with more money and let it ride.

I love this model because it's viral and it's publisher driven - it lets the publishers decide which ads fit on their sites. Publishers won't put ads on their site that don't perform, and they'll compete to put up ads that do. Now when I say "publisher" what I really mean is "blogger" - in particular the kind of blogger that uses AdSense - or would if it worked well enough. Bloggers like, well, me, and Rafat, and Om, and loads of others who provide a service that readers appreciate. This allows us to proactively vote for ads we think fit our site, that we think work for our readers. It's also a big win for advertisers, as their downside is protected by pay for performance, and upside is that the market is optimizing the ads through both the network effect, as with AdSense, as well as honoring the crucial endemic relationship between publisher/author/blogger and reader. Publishers are, in a very real sense, endorsing the advertiser, and that publisher's endorsement carries weight with the reader.

Now, here's how CPI comes into play. The ad tracks not only where it is at any given time, but where it came from. So when I copy an ad from, say, Om's site to my site, Om gets a piece of the action for being the referring site. The ad reports that I got the ad from Om, and then if the ad performs on my site, he gets a bit of the juice for that. Presto - you are getting remunerated for your network of influence. "

New Mobile Image Ads

Mobile AdsThe mobile ads team is happy to announce the launch of
mobile image ads. These look like standard image ads for desktop web pages but they are smaller to fit on mobile screens and they run on the mobile content network.

Also, watch the video below to see my interview with Sanjay Agarwal, a mobile ads engineer, and his demo. Note that all mobile image ads are keyword-targeted, are priced on a cost-per-click basis, and must link to a mobile web page.

For advertisers, mobile image ads serve as a branding tool and have shown to have good clickthrough rates. Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page.

For publishers, mobile image ads provide added flexibility. They can now choose to show text ads, image ads, or a mix of both and Google will dynamically return the ad that we expect will perform best at the time the ad is shown. Publishers who are already using AdSense for mobile content just need to update their AdSense code to start displaying mobile ads on their site.

For those of you who are mobile web surfers, mobile image ads provide a new way to interact with mobile content. Contextual targeting keeps ads relevant, and with only one mobile image ad shown per page, you can uninhibitedly browse mobile websites while clicking only on the ads that interest you.

Wednesday, April 16, 2008

Virgin FM Dubai hits the Internet Highway

With eight radio stations already under its belt, Arab Media Group is preparing to go full blast with the launch of Virgin Dubai at the end of the month.

So far both the station and its website,, have had soft launches but within the next couple of months, the station will shift gears to full speed ahead with the website not far behind.

Coinciding with the second phase launch of the station, the Virgin Dubai website has upped the ante and now has online profiles for each of the weekday presenters, plus show profiles and much more!

The new station has employed hot new presenters from around the globe and is determined to live up the Virgin brand's reputation for being young, dynamic and spontaneous.

Get a sneak peek, set the button on your car stereo to 104.4FM and sign up to the Virgin club for all the latest news at

Interesting Advertisements

Advertisements can make or destroy a product...we all know that...and we are all familiar with Nike's logo..JUST DO IT...but take a look at this ad...and how effective it is...i think its very creative and intresting!...

And now take a look at the ad for Colgate....

Facebook Song

We all know that Facebook is becoming one of the most popular online websites of the year.

It connects people from all over the world under one roof. They chat, poke each other, message each other and many more.

But what you don't know is that Facebook has its own song now. I was talking to a couple of friends online who watched it, and one of them mentioned " No matter how many times I watch. This never gets old."
To check it out visit

Tuesday, February 19, 2008

A New Advertising Approach for Facebook

A Note From Facebook

Facebook announced an entirely new advertising solution for Facebook. Right now, we want to make clear what's changing—and what's not—for you.

First of all, what's not changing:
  • Facebook will always stay clutter-free and clean.
  • Facebook will never sell any of your information.
  • You will always have control over your information and your Facebook experience.
  • You will not see any more ads than you did before this.

Here's what is changing:
  • You now have a way to connect with products, businesses, bands, celebrities and more on Facebook.
  • Ads should be getting more relevant and more meaningful to you.
  • You now have the option to share actions you take on other sites with your friends on Facebook.

Engaging with businesses and buying things are part of your everyday life. Advertising doesn't have to be about interrupting what you're doing, but getting the right information about the purchases you make when you want it. We believe we've created a system where ads are more relevant and actually enhance Facebook.

You now have a way to connect with things you are passionate about.
We've launched Facebook Pages, which are distinct, customized profiles designed for businesses, bands, celebrities and more to represent themselves on Facebook.

We noticed people wanted to connect with their favorite music, restaurants, and brands; but there was no good place for these types of affiliations to exist. Now, there is a place for them and you can become a fan of whatever pages you choose in order to interact with your passions in new ways. You can post reviews for a local restaurant, buy tickets to a new movie, or be the first to get a heads up about new promotions.

Ads will be getting more relevant and more interesting to you.
Instead of random messages from advertisers, we've launched Social Ads. Social Ads provide advertisements alongside related actions your friends have taken on the site. These actions may be things like "Leah is now a fan of The Offspring" (if I added The Offspring to my music) or "Justin wrote a review for Sushi Hut" (If Justin wrote this review on the Sushi Hut page). These actions could then be paired with an ad that either The Offspring or Sushi Hut provides.

A sample of a Social Ad.

Behind the scenes, we've instituted a system that tailors ads to you and your interests, which should make ads more appealing. Advertisers never have access to who is seeing their ads, personal information about you, or even what social actions accompany their ads. In other words, all of this completely respects your privacy, while providing you with a better Facebook experience.

You now have the option to bring actions you take outside of Facebook back in. Just as Facebook shares your on-site interactions with your friends through News Feed, we now give you an option to let News Feed share your off-site actions with your friends as well.

This is the notification you'll see whenever another site wants to send a story to Facebook.

For example, adding the first season of Buffy the Vampire Slayer to your queue on might be something you want your friends to know about, so you can have a marathon. As usual, you have complete control over this information. Affiliate websites always notify you of any stories they want to send, and you'll have two opportunities—one on the website, and one on Facebook—to opt out of that story. Facebook always gives you the choice to decline a story the next time you log in.